Natural Life is British jewellery designer, Alex Monroe’s, core collection for AW18, and it has performed beyond expectations for the brand.
Originally inspired by the Bowerbird, and how they source and collect materials for making nests, Alex Monroe and his design team started looking at the beauty of seasonal changes in nature during the design process, and from there the range as it is today was born (and launched perfectly at the end of summer/ the beginning of autumn).
Sales for Natural life are so far around 50% up on the firm’s highest performing collection last year.
Stockists love the texture of the pieces, with different sales channels reporting a mixture of bestsellers.
Overall though, the asymmetric dandelion fluff studs have soared off the shelves, with the brand struggling to keep up with demand.