Jewellery insider Katerina Perez has launched a unique seven-week online Instagram sales course designed specifically for the jewellery industry and jewellery trade professionals.

The first of its kind, ‘How to Sell Jewellery on Instagram’ delves into the selling opportunities presented by this exciting social media platform and takes you on a journey from Zero to Hero with practical advice, case studies, checklists and how-to guides.

Since its launch, Perez’ online course has attracted hundreds of jewellers, brands and designer-makers who are learning how social media can lead to real-world sales that boost your bottom line.


The next available course dates are January 11, 2021 – February 28, 2021.

‘How to Sell Jewellery on Instagram’ is a curated course with 15 online lessons (two video lessons per week) and weekly webinars. These online lessons offer a deep dive into the most essential topics, drawing on the expertise of Perez, a select group of marketing professionals and dozens of brands who have provided their helpful guidance.

Attendees are encouraged to analyse their own Instagram presence, critically assess their strengths and weaknesses, and complete homework assignments that are both educational and beneficial for their Instagram presence.

Participants choose from one of three levels: Silver, Gold or Platinum.

Prices range from £300 for individuals to £2,000 for teams of three (managing the same account). Gold and Platinum level courses include extra webinars, secret lessons and peer-to-peer mentoring (Katerina curates the Platinum level herself and personally answers questions throughout the course in a private chat).

Perez says: “Now more than ever during this ‘new normal’ you need to get your Instagram up to speed and bring in sales and quality leads… the clock is ticking. You may have invested in quality content, but this isn’t enough to encourage followers to make a purchase. My online course explains the psychology behind buying on Instagram and how to use it to your advantage.”

Katerina Perez has retails and sales background and more than 12 years’ experience in the jewellery sector. Over the past seven years, she has mastered the art of Instagram to grow her following organically to more than 330,000 people, becoming one of the most highly regarded influencers in the fine jewellery space.

She learned Instagram marketing and sales tactics from top online marketing specialists and now applies this wealth of knowledge to the jewellery trade to achieve industry focused results.

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