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February’s Spring Fair and Jewellery and Watch 2021 cancelled


Jewellery & Watch and Fashion (JWF) and the entirety of Spring Fair 2021 have been cancelled due to the ongoing COVID-19 pandemic.

Spring Fair organiser Hyve Group confirmed the news in the wake of England’s second national lockdown.

The event was scheduled to take place at Birmingham’s NEC between 7 and 11 February.

Now, though, the industry will not attend a Spring Fair event until February 2022.

Before that, however, Autumn Fair is scheduled for 5-8 September next year.

Julie Driscoll, Hyve Group managing director for UK retail, commented: “While it is regrettable that we won’t be able to meet in person at Spring Fair and Moda in February due to the new UK government rules, we are incredibly excited to host Spring Fair @Home and Fashion Together.

“Following the success of this year’s virtual forums, we’re looking forward to providing our clients and customers another touchpoint to be inspired and stay connected with the retail industry.”

Hyve and the team behind Spring Fair, JWF, Glee at Spring Fair and Moda said they are now working to deliver an enhanced virtual forum with product features and exclusive seminar content designed to educate and inform participants.

Ian Taylor, managing director of NEC Group conventions and exhibitions, said: “We’re saddened to not be welcoming the retail community to the NEC for Spring Fair in February 2021, but are pleased to hear that retail professionals and suppliers will still have an opportunity to connect with each other in early 2021, albeit in a virtual environment with Spring Fair @Home.

“We look forward to welcoming everyone back to the NEC in person for Autumn Fair and Moda in September 2021, with Spring Fair itself returning in February 2022.”


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