Amore welcomed 2021 with additions of new gold and silver to the collections – inspired designs created for the savvy consumer, engaging with their desire and passion for classic jewellery with a modern twist.

Listening and reacting to retailers’ feedback is key, and the in-house creative team is constantly developing jewellery with designs that delight.

Amore is a family-run jewellery company, recognised for unique designing and quality of product, together with a friendly team offering traditional service.


Its retailers ask: “Why haven’t I dealt with you before?”

They love the essence of Amore and the exacting standards the company strives to achieve, but above all the flexibility of ordering gold and diamond jewellery in such a varied range combinations: 9/18ct yellow, white or rose gold, and any combination of gemstone.

Amore Argento, or ‘love silver’, is now established in nearly 200 independents with its powerful point of sale and packaging.

Retailer support offers training, high-class imagery with web and media help.

Communicating the vision of the Amore Argento brand has been essential to its development, while maintaining the original theme of combining silver with cubic zirconia and precious and semi-precious gemstones, keeping quality and design at the heart of the brand identity.

0845 450 3863