Bridal success and award wins boost sales for fine jewellery brand.
Fei Liu fine jewellery has more than doubled its turnover in October 2014, compared to the same period in 2013, having secured 50 independent retailers across the UK.
According to the brand, this success is largely due to the expansion of its mainline collections and a stronger presence in the bridal jewellery market. It also cites a plethora of award wins, including Houlden Bridal Design of the Year and the CMJ Designer Award, as helping to increase the brand’s visibility within the industry.
By the end of October 2014, Fei Liu will have successfully doubled its yearly turnover compared to 2013, according to head of sales Victoria Satterthwaite.
The brand now plans to continue its UK push into 2015, alongside increasing visibility in Europe and boosting its presence in China.