Fei Liu Fine Jewellery has reported a successful exhibit at International Jewellery London.

During the three-day trade event, the British brand opened new accounts and increased sales by 15% compared to the year prior.

Fei Liu Fine Jewellery launched its new silver Magnolia collection at Olympia, which continued the designer brand’s offering of luxury jewels at accessible price points.


Magnolia proved a success – due to its three-time margin – with 95% of orders including the complete collection.

The cost of the six-piece collection totals to an attractive £270+ VAT.

The designs are adorned with the cat’s eye gemstone, which is delicately cradled by formed silver petals with dewdrops of eight hearts and eigh arrows of cubic zirconia.

Director of eponymous brand Fei Liu comments: “Despite the fluctuation of footfall, my team and I are encouraged by the interest and sales we have achieved.

“We are extremely happy to have built relationships with new retailer partners and brought something new for our current partners to show to their customers.”

Each piece within the new collection has a price range between £99-£169 RRP.