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Fellows Auctioneers leads the way in transforming business to succeed during COVID-19 pandemic

Auction room set up with Stephen, Alexandra & Nicola

Fellows Auctioneers’ latest online jewellery sale received 961 registrants and with a total low estimate of £96,135, the hammer total reached an incredible £126,599. 

The auction had a 97% sell rate, with only 19 lots in the entire auction failing to sell. It was operated in a timed, online-only format and was the latest of successful auctions at the independent, family-owned business. 

Since the coronavirus lockdown and social distancing measures, Fellows has adapted the way it works in order to combat the crisis and still win sales. So far, the auction house has held three highly successful online auctions, and done so from the comfort of the family-run firm’s home.

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CLICK HERE: Fellows organises successful jewellery auction from family home

In the latest auction, necklaces, rings, pendants and many other pieces of jewellery smashed their estimates as Fellows continues to defy the current climate by receiving increasing activity on their sales.

The auction had 618 registrants on Fellows’ website with a further 343 people signed up via The Saleroom platform. 

Including 713 lots and lasting over nine hours, the Online Jewellery auction’s first lot started to close at 10am and the final lot closed at approximately 7:10pm. 

The auction was operated from the Whittaker family home in Shropshire and staff from Fellows worked remotely to ensure the sale was a success.

Stephen Whittaker, managing director from Fellows Auctioneers, remarks: “I am thrilled that our latest jewellery auction was another success. It is good for the auction world that we are able to operate our sales in an efficient and successful manner despite the current climate. I am proud of our hard working staff who continue to deliver effectively and who ensure our customers still have a fun auction experience. Our aim is to continue offering a great service whilst following government guidelines and to provide some fun escapism during these difficult times.”

Fellows currently have two auctions live for jewellery (ending April 16), and watches (ending April) 20. You can place your bids via the Fellows’ website now.

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The author Stacey Hailes

Editor, Professional Jeweller

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