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Fellows enlists models to enhance fine jewellery previews

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Fellows Auctioneers is hoping to bolster its jewellery business with the launch of photos on models for every piece in the upcoming Fine Jewellery sale.

For the first time in the auction house’s 143-year history, additional photos of every item in the sale will include one with it being worn.

This includes all high end jewellery ranging from Cartier items to Tiffany & Co jewels.

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The auction, which takes place on Thursday July 11, is packed full of jewellery of the highest calibre, and being able to view the items on a model will enable customers to gauge what the jewellery will look like worn prior to purchase.

Photographer at Fellows Auctioneers, Polly Shave, adds: “We’re thrilled because the new photos show how the jewellery looks on a person and how particular pieces hang when being worn. If customers aren’t able to attend a viewing of the jewellery and will be bidding online, they can get a good idea of how the pieces look in real life. We are always trying to go the extra mile for our customers, so we hope these new photos will be a good incentive for prospective bidders.”

This will be the third Fine Jewellery sale at Fellows Auctioneers, with the brand new auction showcasing around 500 lots of the best jewellery Fellows has to offer.

Fellows is continually moving with the times with the introduction of new initiatives such as Fellows Live (a free live bidding service), and the new approach to photography will hopefully encourage and assist customers.

Senior specialist and catalogue manager at Fellows Auctioneers, Ben Randall, adds: “Since the launch of our new Fine Jewellery sale earlier this year our auctions continue to thrive, I am sure photographs of each individual item worn will be strongly approved by our customers. We still welcome and encourage customers to view the items in person at either our Birmingham or London offices during the viewing times, but we are always trying to cater to our customers’ needs.”

Tags : CartierfellowsFellows AuctioneersFine JewelleryTiffany & Co
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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