Family-run auction house, Fellows, held its first virtual valuation day this week and over 50 people joined the six valuers from across the globe.

The valuation day proved very successful, over £75,000 worth of watches, jewellery and designer handbags were appraised throughout the day.

People joined specialists remotely from the comfort of their own homes, some from as far afield as Asia, all while getting a glance behind the curtain of the specialists’ lives and homes too.


Using the video software Zoom, those interested were able to have a private, confidential video chat one-to-one with Fellows’ specialists who provided valuations on their.

As with Fellows’ standard valuations, this service was offered free of charge. The appraisals operated in the exact same manner as if they were face-to-face.

Fellows have already received amazing feedback from customers who took part in the first valuation day. The day was perfect opportunity in the current climate for customers to find out what their treasures are worth.

Alexandra Whittaker, the project’s lead, shares: We are thrilled with the amount of people who were interested in our first virtual valuation day. It was a huge success and the specialists at Fellows all pulled together to provide a fun day with lots of items consigned. We are able to offer our customers a service for free which is no different to a face-to-face valuation. Hopefully more customers in the future use this service as we continue to consign lots more beautiful items to our auctions.”

The high-demand of the first valuation day provided a boost for the independent, Birmingham-based business who are now offering virtual valuations at a time to suit their clients.

People are able to join experts from the comfort of their own home for a complementary valuation.

To book, simply email

Fellows’ recent online, timed-only auctions have broken house records for number of bidders. They are seeing a large increase traffic via their website like never before and recent auctions have achieved sold-rates above the 80% mark.

The Watches auction on Monday April 20 received a record breaking 1,150 registered bidders on the Fellows platform alone. Many of the sales at Fellows have run long into the evening due to sheer popularity, with items flying above their estimates.

Fellows is now actively seeking consignments for upcoming watch, jewellery, and designer accessories auctions.