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Fellows online jewellery sales get off to a flying start

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Auction house Fellows’ online jewellery sale got off to a flying start, with a 90% sell rate despite the current climate with covid-19 impacting the way the world operates.

The timed auction, which ended on Thursday March 19, had over 450 registrants, with the majority of items sold soaring above their estimates.

Fellows Auctioneers has altered its auction schedule to continue the company’s promising start to 2020.

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The independent, family-run business has opted to move all of its sales from April – July to timed, online auctions.

Many pieces of jewellery in the Online Jewellery sale on Thursday saw multiple bids and were in high-demand.

The first five lots in the auction had a total of 69 bids, which set a precedent for the remainder of the sale.

The auction had a total low estimate of around £90,000, and ended with a total hammer price exceeding £110,000.

Outstanding pieces included an early 20th century gold carved coral ring which sold for a full price of £586.96 (including fees), against as estimate of £120 – £180.

Further to this, a ‘Trinity’ ring, by Cartier, sold for a full price of £523.16 against an estimate of £150 – £200.

Managing director of Fellows Auctioneers, Stephen Whittaker, remarks: “Following on from our successful Fine Jewellery auction last week, our Online Jewellery timed auction on Thursday Marc 19h was a real treat.

“The volume of bids doesn’t seem to be slowing down and people are taking advantage of the fact we have made our auctions so accessible to so many people via the internet. I am sure our free shipping offer was an incentive too. We continue to have many amazing prices being consigned to auction and, using the expertise of our team, we are continuing to offer free valuations via our website to our clients at home and abroad.”

Fellows Auctioneers’ next auction is a live jewellery sale on Thursday March 26, taking place in Birmingham.

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The author Stacey Hailes

Editor, Professional Jeweller

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