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Fellows organises successful jewellery auction from family home

Auction room set up with Stephen, Alexandra & Nicola

The Fellows “family” have come together in the current unprecedented climate to pull one of their most successful jewellery auctions of 2020 out of the bag.

Fellows Auctioneers’ Jewellery Auction, which took place on Thursday March 26, achieved a hammer total of £210,000, and was operated in full from the home of the Whittaker family in rural Shropshire.

Operating 45 miles north-west of the company’s main office in Birmingham, managing director Stephen Whittaker was auctioneer, with twin daughters Alexandra and Nicola Whittaker running the bidding platforms, and Jayne Whittaker (formerly Jayne Fellows), clerking.

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The sale followed a trio of successful auctions at Fellows in recent weeks, which shows that the appetite amongst buyers for striking items of jewellery remains high.

Buyers at Fellows have become accustomed to securing their desired items over the internet, this auction was no different.

The final hammer total was more than Fellows’ February Jewellery auction.

There were approximately 400 people signed up for Fellows’ own bidding platform (Fellows Live) alone.

Fellows Live and The Saleroom platform went head-to-head throughout the day. Staff from Fellows assisted the sale from their own homes as they managed bids which were still being placed on the day, operated telephone bidding, along with promoting the auction on the company’s various social media channels.

The Fellows family worked hard to ensure that all government guidelines were observed, using technology and years of experience to continue to offer a professional auction experience to their bidders.

The auction lasted seven hours with only one 15-minute break. Over 700 lots of jewellery went under the hammer throughout the day. The entire auction had previously been available to view at Fellows’ London office on Tuesday March 17 and in Birmingham on Saturday March 21, before the government introduced lockdown measures.

Stephen Whittaker, managing director of Fellows Auctioneers, comments: “Today was a first for Fellows Auctioneers in that we held a jewellery auction from home. This was just the second time in our history that we have held an auction away from our saleroom. The first was an estate sale over 30 years ago! Luckily for us, we have significantly embraced the use of technology in the intervening years.

“My wife and daughters assisting from home helped create a thriving auction atmosphere and our dedicated staff worked remotely to ensure we held yet another successful sale. I am extremely grateful for their ongoing support from their own homes during these times. It’s delightful that people seem to be taking advantage of a welcome distraction to what is happening in the world by bidding on our auctions from the comfort of their own homes.”

Fellows have a lot more jewellery and watches on offer.

The auction house currently has timed auctions of Online Jewellery and Watches online. Bids can be placed on both of these auctions now.

Find out more HERE.

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The author Stacey Hailes

Editor, Professional Jeweller

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