Direct-to-consumer jewellery brand Fenton is now a certified B Corporation, becoming only the third UK jewellery brand to do so.

Fenton specialises in coloured gemstone rings, intended to mark important milestones in one’s life.

The business was founded in 2018 to offer an affordable, accessible and conflict-free alternative to the diamond ring, the brand said in a statement.

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B Corporation status is awarded to companies that meet the highest verified standards of social and environmental performance, transparency and accountability.

B Corporations, of which there are only 3,800 in total, spanning 150 industries across 74 countries, are subjected to rigorous assessments measuring a company’s work across five areas: governance, workers, customers, community and environment.

A Fenton spokesperson commented on the achievement: “We are so honoured to now be one of the 450+ amazing companies operating as a certified B Corp in the UK.

“Building a business that is able to balance its profits with the greater good, has been at the core of what we do at Fenton since day one.

“The B Corp certification is now able to make official the amazing work the entire team contributes to bringing radical transparency to the jewellery industry. We couldn’t be prouder.”