Fifi Bijoux founder named Future 100 Entrepreneur


Founder Vivien Johnston says award will benefit ethical brand.

Vivien Johnston, founder and managing director of ethical British jewellery brand Fifi Bijoux, has been selected as one of the Future 100 Young Social Entrepreneurs of the Year.

Johnston was named as one of the 100 during Global Entrepreneurship Week, a worldwide movement of entrepreneurial people who showcase their enterprising talents.

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Entrepreneurship Week began in the UK but has spread to 115 countries, with nearly 24,000 organisations planning more than 37,000 activities during the week.

The Future 100 Awards were first launched in 2008 to recognise and profile young entrepreneurs running businesses which have a triple bottom line – that is, they are a business that addresses people, planet and profit.

The Future 100 praises business with a strong commercial foundation as well as a significant social and environmental impact. It awards young entrepreneurs aged between 18 and 35 who demonstrate entrepreneurial flair and innovation in progressing a responsible business venture.

Johnston said: “I’m thrilled to be named as a Future 100 Young Entrepreneur. I founded Fifi Bijoux in 2006 and since then it’s grown in reputation as a brand synonymous with luxury and best practice for fair, responsible and equitable mining of precious natural resources.

“As a designer I love to create exquisite pieces for my customers and want them to enjoy beautiful jewellery; assured that no abuses of human rights or unwarranted impact on the environment has occurred to produce it. The Future 100 Award means a lot to me. Particularly in the current difficult economic climate, I think it’s especially important to recognize businesses which maintain a strong sense of conscience as well as a commercial focus.”

Fifi Bijoux aims to secure jewellery suppliers who share their vision that human rights must be respected and upheld and that environmental impact should be minimised. This ethic is carried right through the supply chain to where it all begins, with the miners.

The brand uses only ethically-mined and fairly-traded precious metals and precious gemstones and operate a strict policy on this for all our suppliers of raw materials and sundries.

Every Fifi Bijoux product is designed in-house and the jewellery is made in London.

Heather Wilkinson, organizer of the Future 100 Awards said:”The future of our world is in the hands of individuals who are committed to generating commercial and ethical returns.

“Challenging economic times can offer opportunities to question the way we operate as both a business community and a society. The ‘Future 100’ young entrepreneurs are changing the face of everyday business and improving commerce’s impact on the wider world."

The Future 100 Awards is organized by Striding Out, a social enterprise which is committed to supporting the development and growth of young and ethical entrepreneurs.


Tags : awardsethical jewelleryfifi bijouxfuture 100 awardsjewellery designvivien johnston
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