Professional Jeweller is pleased to announce the return of its hugely successful Shop Floor Stars campaign; recognising unsung heroes and customer service professionals for their skill, dedication and commitment to the jewellery industry.

Last year’s initiative welcomed close to a hundred nominations from store owners, managers and retail staff determined to get their Shop Floor Stars the recognition they deserve. The Professional Jeweller editorial team whittled this down to just 20 finalists, all boasting glowing consumer testimonials, inspiring ideas, JET qualifications and the in-depth brand knowledge that turns the casual browser into a paying customer.

Of those 20, four were presented with special awards acknowledging their flair in a particular area of the jewellery business. Hayley Neale of R.L. Austen was named Best Mentor, while Pat Wright of Whittles Jewellers was praised for her 52 years of loyalty with the Most Dedicated Service accolade. Most Brand Savvy went to Layla Simpson and Danny Bond of Peter Jackson the Jeweller, and Best Innovator was presented to Tracey Cole of Allum & Sidaway for her creative Golden Ticket and incentive schemes.


But it was Gemma Clive of Chichester-based retailer Pressleys who was named Professional Jeweller’s Shop Floor Star 2014, after industry insiders from Boodles, Leoro, Hans D. Krieger and Jeremy France highlighted her knowledgeable, patient and passionate sales techniques.

Having enjoyed such a positive debut outing, Professional Jeweller is delighted to be relaunching the initiative for 2015. Now, we’re on the hunt for a fresh group of finalists who have gone above and beyond to ensure the highest levels of customer service in their stores.

Just like last year, one individual will be crowned Shop Floor Star 2015, and a further 19 will be praised for their incredible efforts. They will all appear in a dedicated feature in a summer issue of Professional Jeweller magazine, with plans also in the pipeline to recreate the successful prize-giving ceremony that gathered together store owners, managers and sales staff for champagne and networking.

Professional Jeweller editor Sarah Louise Jordan said: “We regularly hear great things about retail and customer service staff from the brands and retailers they work for, and Shop Floor Stars is a great way to shine a light on this. Now is your chance to nominate top managers, supervisors, shop floor staff and customer service champions who go the extra mile or are stellar performers in their role. We can’t wait to see who you nominate for the second annual Shop Floor Stars and the excellent reasons why.”

International Jewellery London will continue to support Shop Floor Stars in 2015, having partnered with the scheme in its debut year. The individual named Shop Floor Star 2015 will have the opportunity to attend IJL in September, with hotel accommodation, celebratory champagne and travel costs also included.

IJL event director Sam Willoughby commented: “I’ve heard many a retailer comment – you can’t buy loyalty, but you can earn it! After 60 years in the industry this year, it‘s definitely something we pride ourselves on here at IJL. I think it’s fantastic that the Professional Jeweller’s Shop Floor Stars campaign has returned for the second year to recognize the high performers in the world of retail and celebrate their dedication and passion to the industry. IJL are proud to continue to support this initiative and look forward to treating the winner to a well-deserved VIP prize at IJL this year.”

To nominate an individual you will need to send an email to and include your name and job title, the name and job title of the person you are nominating, the retail store they work for and the town or city where the store resides.

To support your nomination please describe in 300 words or less what makes the nominee a fantastic customer service professional.

This can include examples of where they’ve gone the extra mile for a customer, the standards they work to in their role, positive influence on other staff and the store, and their involvement in the training and support of others.

Entries must be in by midnight on May 10.

Twitter users can share their nominations or encourage others to enter using the hashtag #ShopFloorStars.

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