Professional Jeweller is delighted to announce the finalists of the Sales & Marketing Team of the Year category of the 2017 Professional Jeweller Awards.

The finalists are teams that have demonstrated outstanding salesmanship and support to sell-through with their retail partners in the past year.

The finalists in the Professional Jeweller Awards Sales & Maketing Team of the Year category are:



The Chrysalis team are dedicated to actively promoting the brand, they are also extremely reactive when a retailer needs any help in marketing the product. Online, Chrysalis harness the power of social media to boost sales and promote a lifestyle around the brand, while in-store the team work hard to train staff and provide regular selling tips. In addition, a marketing co-op is available to encourage retailers to advertise the brand by splitting the cost of activity, and the brand offers a free design service for retailers creating bespoke advertising.

Daisy London

The sales and marketing team at Daisy London work hard to ensure the brand meets the needs of all its retailers — making sell through one of its highest priorities. The team is extremely hands on, working closely with retail partners to identify areas where Daisy can improve the customer’s brand experience and drive sales. Over the past 12 months, Daisy has focused on developing its brand DNA and transforming this at retail with the launch of shop in shop furniture.

Links of London

British brand Links of London has shown how a strong sales and marketing team can make a classic piece remain timeless and relevant for today’s consumer. For instance, Links of London has celebrated 15 years of the Sweetie bracelet with a bespoke marketing push, leading to a doubling of the products sales. 360 marketing approaches have also been put in place to ensure successful product pushes and increase seasonal sales.

Olivia Burton

One of Olivia Burton’s greatest strengths lies in the way it utilises social media to boost sales and brand awareness, encourage consumers to engage with the company on a regular basis. With a strong following, the team has become one of the most-loved watch brands in the UK and has used lessons learnt in this sector to acquire a cult jewellery following since the launch of its fashion pieces last year.


The sales and marketing team at Swarovski are at the forefront of reaching millennial consumers with targeted campaigns. The latest campaign entitled ‘Be Brilliant’ has seen the brand use global and local influencers to interact with consumers, with online videos being shared on social media playing a crucial role in the campaign’s success. An independant study revealed Swarovski’s online content is more engaging than any other jewellery brand, with its Crystal Dust campaign achieving a significant amount of shars online.

Ti Sento

This year the Italian fashion jewellery brand has focused on aiding the UK market, with plans to roll out a partnership programme and work closely with retailers to increase sales and make sure the brand is presented at its best in stores. Using both online and offline campaigns, Ti Sento has strengthened its brand story this year and succeeded in becoming more innovative and engaging, and in turn increasing brand awareness through the UK & Ireland.



Previous articlePJ Awards 2017 Executive Leadership Team of the Year finalists announced
Next articleJewellery Industry Supplier of the Year finalists announced for 2017 PJ Awards