Professional Jeweller is delighted to announce the finalists of the Emerging Jewellery Brand of the Year category of the 2018 Professional Jeweller Awards.

New for 2018, finalists in this category have entered the UK market in the last two years and successfully opened doors, built brand awareness and secured sales.

The finalists in the Professional Jeweller Awards Emerging Jewellery Brand of the Year category are:


Ania Haie
Working with Professional Jeweller on an impressive launch campaign, fashion jewellery brand Ania Haie hit the ground running when it officially entered the market at Jewellery & Watch this year. Retailers were quick to invest in the affordable brand, which offers trend-driven products and striking marble displays, with many noting that its concept of launching new products every month fulfils a gap in the market for a jewellery brand responding to fast fashion.

New Zealand jewellery brand Astra has taken the UK by storm with its selection of personalised jewellery. After just six short weeks Astra opened 80 accounts in the UK & Ireland, with the number now surpassing 100. Feedback from retailers show they are impressed by the story and elements of personalisation behind each piece, as well as the competitive price points that make it an ideal gifting product.

Dog Fever
The nation has been going barking mad for Italian jewellery brand Dog Fever, with its exclusive line of jewellery that represents man’s best friend. The products are truly distinctive and appeal to a wide range of dog loves. In the first six months of 2018 alone it increased its doors in the UK by 93%, with Dog Fever products now available in 27 stores nationwide.

Following a successful launch at IJL, Insignety landed into its first stores this year, pulling in sales for jewellers in the UK from day one. Insignety is a truly unique brand which provides an in-store experience like no other in the market place. In just four easy steps, retailers can work with their customer to create a bespoke piece of jewellery, using cloud-based software and interactive personalisation tools. Furthermore, the products are high-quality, yet affordable, and the service is one shoppers will not forget.

Mya Bay
This year Belgian-designed jewellery brand Mya Bay secured a UK distribution deal with watch distributor Peers Hardy in a bid to get its selection of fashion jewellery designs in stores nationwide. Appealing to the accessible jewellery market, Mya Bay offers adjustable bangle, striking rings, and necklaces perfect for layering, and puts its own twist on the popular personalisation trend. Everything from the pieces to the packaging and point of sales is unique, winning customers with eye catching prints and strong social media presence.

Italian jewellery brand NANIS takes interchangeable jewellery to a whole new level with its unique pieces. From rings which can be twisted to showcase multiple designs, to bracelets that twist and turn, and necklaces which can be worn in several ways, NANIS is a market leader in the luxury field, and now shoppers have the opportunity to shop the brand in the UK following its launch at IJL. The brand has already opened major accounts and sparked interest from consumer press.