Professional Jeweller is delighted to announce the finalists of the Digital Innovator of the Year category of the 2019 Professional Jeweller Awards.

Retailers in this category have been harnessing the power of online to boost sales and improve the customer experience.

The finalists in the Professional Jeweller Awards Digital Innovator of the Year category are:


77 Diamonds
With 60% of sales coming directly through the company website, 77 Diamonds has invested heavily in digital from the very beginning and continues to do so. Most recently, the firm has successfully shifted its social media strategy to reach more females and the website has been launched in both French and German.

David Mellor Jewellers
Award-winning David Mellor Jewellers has spent the last year utilising social media to enhance brand awareness and bolster business. This has been done by not only showcasing its products and services, but giving consumers a glimpse of the family firm’s personality. Competitions and giveaways have been crucial to the retailer increasing its reach.

Multiple fashion retailer Mococo has always excelled in customer service in-store, and over the last 12 months the company has strived to replicate this online. An investment in Click and Collect has been well received, while dedicating time to personalising newsletters has resulted in a dramatic increase in engagement.

Purely Diamonds
For Purely Diamonds, 80% of sales come from the company’s website, making it imperative to remain digital innovators within the industry. The importance of digital communications as a form of customer service has meant training staff to understand all the different social media platforms so they are able to respond efficiently and effectively to digital enquiries.

Rox Jewellers
Rox Jewellers understands the importance of omnichannel and goes the extra mile to ensure it offers ‘diamonds and thrills’ on all platforms. This has meant going big on social media, creating exclusive and engaging content for the site, and embracing video.

Taylor & Hart
Technology is at the forefront of Taylor & Hart and therefore no corner of the digital side is left unturned. From the quotation tool the design consultants use to build a ring quote, to the checkout process and manufacturing management, an intricate system of interwoven processes all work together to create a leading customer service.