Professional Jeweller is delighted to announce the finalists of the Omnichannel Jewellery Retailer of the Year category of the 2018 Professional Jeweller Awards.

Retailers in this category must operate physical and online stores.

The finalists in the Professional Jeweller Awards Omnichannel Retailer of the Year category are:


C W Sellors
Investment and expansion in-store and online has led to growth for C W Sellors in the last 12 months, with staff training heightening the experience for shoppers walking through its doors, and regularly updated content keeping customers coming back for more online.

Diamond Heaven
Diamond Heaven started as an online brand, and today trades from its website and four showrooms. Specialising in allowing customers to pick ‘n’ mix diamonds and mounts, the online store allows shoppers to easily play with this concept, while the company has also found a way to effectively translate this in store.

F. Hinds
In the last 12 months, the national jeweller has excelled in its omnichannel offering, with the addition of a click and collect service driving sales and footfall for the jeweller. By offering attractive services online, and using its site to encourage people through its store doors, F. Hinds has remained a key player.

Links of London
Understanding the importance of online and physical retail, Links of London has invested heavily in both. The British brand has been training staff to make sure everyone who walks through its doors receives a five-star service, while online it has been working with experts to give the best experience possible.

ROX Jewellers
Rox launched on a foundation of ‘Diamonds and Thrills’. While this is something easily done in store, Rox has worked hard to translate this online as well. In store shoppers are treated to a glass of champagne, and luxurious service, and online they are transported into the world of Rox through video content, blog posts and inspirational editorial.

Originally an online diamond jeweller, Vashi started out with the tools it needs to create a successful e-commerce business, and now it has successfully turned its hand to physical retail. Vowing to reinvent the customer experience, Vashi stores stand out against its competitors, with a focus on getting customers involved in the jewellery creation process.