Professional Jeweller is delighted to announce the finalists in the Fashion Jewellery Brand of the Year category of the 2018 Professional Jeweller Awards.

The finalists are fashion jewellery brands operating in the UK that have demonstrated they have the best products, sales, support, service, and marketing this year.

The finalists in the Professional Jeweller Awards Fashion Jewellery Brand of the Year category are:


Buckley London
Buckley London is going from strength-to-strength, with the British brand opening accounts internationally and entering new markets over the last 12 months. Quick to respond to current trends, Buckley London is a market leader of affordable fashion jewellery, and an investment in the online customer journey has done wonders for business — notably boosting sales by 29% year-on-year.

The last 12 months have been highly successful for fashion jewellery brand ChloBo, with its latest collection launches quickly becoming bestsellers as business booms. When ChloBo launched ten years ago it was way ahead of the trends which are currently dominating the fashion market right now, and today, it has the team and tools it needs to be a market leader in the sterling silver jewellery industry.

Les Georgettes
Launching at a time when other international brands were hesitant, Les Georgettes was an instant hit with retailers buying into its distinct and vibrant concept that allows consumers to play with personalisation in an affordable price range. Launching over a year ago, the Parisian brand opened 100 accounts in two months, and today can be found in over 200 stores nationwide.

Nomination were so close to claiming the title last year, and this year its retailers have put the Italian jewellery brand forward once again in order to give them a chance to be named Fashion Brand of the Year. Now in its 31st year of trading, Nomination has a high success rate in the stores it’s stocked in, and with many jewellers eager to sell the brand’s array of jewellery. Pieces are trendy, collectable, and fashionable, and have become a must-have item for consumers.

Swarovski is constantly ahead of the curve, both in the products it creates and the way it engages with consumers across the nation. Last year the brand launched Remix, a completely new concept that has taken the industry by storm, and this year a focus on colour has been very well received. Knowing there is no room for complacency, the fashion brand continues to play with different forms of communication, most recently launching a campaign called ‘Stories of Yes’, featuring digital contents from UK personalities.

Unique & Co
Retailers were quick to nominate Unique & Co for a Professional Jeweller award, with its clients revealing products fly off the shelves. Serving the industry with an extensive range of accessible products for men and women, with an emphasis on jewellery that can be worn by all people, everywhere, Unique & Co continues to command the attention of shoppers. To date, the company supplies over 750 accounts with over 1000 shops in UK market.