Professional Jeweller is delighted to announce the finalists in the Independent Fashion Jewellery Retailer of the Year (fewer than 10 stores) category of the 2018 Professional Jeweller Awards.

Retailers in this category have to be independently owned, operate ten or fewer stores, and trade mainly in fashion and lifestyle jewellery brands priced at under £1,000.

The finalists in the Professional Jeweller Awards Independent Fashion Jewellery Retailer of the Year category are:


David Mellor Jewellers
David Mellor Jewellers is the definition of a family business, with the founder, David Mellor, still involved today, working to keep the business thriving alongside his wife, Christine, and their three children. Together the family runs jewellery stores in three locations, one of which David Mellor recently moved to a prime spot and expanded – a brave move in today’s market, but one that has truly paid off.

John Pass Jewellers
From its humble beginnings as a small clock and watch repair business, John Pass Jewellers has successfully managed to grow, adapt, and move with the times to stay relevant on today’s high street. Now run by third generation owner, Andrew Pass, the jeweller runs two profitable stores which balance diamonds, brands and watches in once space. Notably, the business keeps up with trends, and secures leading brands on the market, which are sold by an experienced team of sales staff.

At the forefront of fashion jewellery retail is Mococo, which not only bags the biggest and bestselling brands of the moment, but has also managed to take what it knows about the market and successfully launch its very own brand of jewellery called ‘OL&CO’. The success of the brand, established by the founder’s eldest son, is testament to the jewellery retailer’s knowledge of the fashion jewellery industry.

Peter Jackson the Jewellers
Independent jewellery retailer Peter Jackson the Jewellers has been at the forefront of innovation this year, working hard to make sure its stores thrive during difficult times on the high street, and continuing to invest in order to move forward and progress. In the last 12 months the jeweller has refurbished its Preston store, hosted engaging customer events, and partnered with Thomas Sabo to open the brand’s first side-by-side concept store.

Silver Tree
Lancaster-based Silver Tree Jewellery has been going from strength-to-strength, scooping accolades as it continues to lead the way in selling fashion jewellery. The company’s most recent achievements include being honoured not once, but twice, at its local business awards, where Silver Tree was named ‘Best Customer Service’ and ‘Best Small Independent Retailer’ during an evening ceremony.

Strange the Jewellers
Strange the Jewellers is very much loved by its community in Wokingham. In 2017, the independent jeweller moved to a new larger store in order to provide more space for the brands it stocks. Always on the lookout for new and unique products, store owners Jo and Jason Hughes are quick to take a chance on new brands, and were among the first to stock Les Georgettes, which has sold very well in store. Established in 1918, this year marks 100 years in business for Strange the Jewellers.