Worcester-based fine jewellery retailer Anja Potze has been shortlisted for the UK’s inaugural Small Awards.

In association with Facebook, the Small Awards has been established to recognise the achievements of small and micro-businesses in the UK. Anja Potze has secured a spot in the shortlist for the Heart of Gold category, which honour businesses that contribute to their local community.

Anja Potze is involved in fundraising for local and national charities, including Worcestershire Breast Unit Haven, St Richards Hospice, Acorns, Prince’s Trust and Be Epic. The company also sponsors local community teams and events, including Worcester Warriors Rugby, Worcester Valkyries Netball, and Worcester Wolves, and supports the Strictly Worcestershire event which raises funds for the Rory the Robot appeal, and the Worcestershire Prostate Awareness group.


The Small Award’s winners will be announced at a special ceremony in London on May 25, hosted by comedian and TV personality, Sue Perkins.

“We are thrilled to be shortlisted for the Heart of Gold Award for The Small Awards” shares Potze. “We are extremely active in the community here in Worcester and beyond and have hosted networking events in the shop for societies and charities who do not have the space or facilities themselves.”

Overall, The Small Awards will recognise the achievements of small businesses in ten categories across multiple sectors and areas of activity, including high street businesses, family businesses, start-ups and business-to-business companies, as well as those that export, and even companies that contribute most to their community. One of the individual category winners will also be named overall Small Business of the Year. Facebook will give that business £1000 worth of free advertising credit.

The judges for this year’s Awards include the former business secretary Sir Vince Cable; 2014 Apprentice winner Mark Wright, who now runs SEO and PPC agency Climb Online, and former digital & culture minister Ed Vaizey.

Small Awards director, Michelle Ovens MBE, comments: “There is so much vibrancy in the UK’s small business sector, so many great stories and examples of innovation, achievement, community spirit and social responsibility. We are thrilled to be able to shine a light on some of the best, like Anja Potze Fine Jewellery.”