Luxury jewellery retailer Frost of London has opened the doors to its new home on Brook Street, Mayfair.

Departing from New Bond Street, the luxury jeweller has now raised the bar with a a 50% increase in retail space set across six floors.

The new store has designated floors for Franck Muller, Djula, a collection of cherry picked fine jewellery brands and bespoke services, watches brands, and a lavish private dining room to entertain customers.

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Brands have been refined for the move, with Frost of London now stocking fine jewellery from Akillis, Alessa, Davidor, de Grisogono, dinh van, Djula, Faberge, Fope, Fred, Pippo Perez, Roberto Coin, Shamballa Jewels, Shay Fine Jewelery in addition to in-house designs where diamonds and precious stones are at the forefront.

Watch brands will include Arnold & Son, Backes & Strauss, and Bell & Ross.

Take a look at the new boutique here: