Gucci entered the high jewellery market this week with the launch of a debut collection and dedicated store in Paris.
The lucrative brand has had great success with fine and fashion jewels, and now it is looking to compete in the high-end arena with pieces up to the £800k price mark.
The debut line comprises more than 200 pieces, mainly one-of-a-kind, designed by the brand’s creative director, Alessandro Michele, who has been attributed for turning the business around and delivering significant growth with his product offer.
Inspiration for the high jewellery comes from the creative director’s poetic and kaleidoscopic universe.
The range, named Hortus Deliciarum, echoes the eclectic ideals of Michele’s vision, drawing on motifs that are dear to him and are symbolic of Gucci’s distinctive canon of house iconography.
The collection comprises more than 200 pieces, mainly one of a kind, and its motifs revolve around a trio of themes and seen through the prism of a mythical garden of Eden, Arcadia or Xanadu, and Gucci itself.
Gemstones feature heavily, making Gucci’s foray into high jewellery a colourful one.