British jewellery brand Kit Heath’s new spring summer collection is oozing with colour and new profiles.
Following on from a strong autumn launch, which saw rise by 48% year on year for the trading months July-November, the spring season collection offers 70 new designs, complete with fresh imagery, new in-store graphics, and social media content.
The awarding-winning brand’s SS18 line takes a more relaxed and delicately feminine approach, with personalisation still key.
As today’s consumers are now using jewellery to create a personalised style, the Kit Heath SS18 collection has an emphasis on consumers using the pieces to create their own unique look through layering, stacking and engraving.
The ‘Coast’ story brings glimpses of a tropical paradise with the introduction of eye-catching vibrant turquoise together with the addition of a softer dewy white moonstone. The bestselling collection sees an expansion of colour in the form of new rings and wristwear, from smaller profiles to sliding toggle bracelets.
The ‘Blossom’ story expands on its inherently feminine offer with completely new profiles, with ‘Enchanted’ adding new movement, texture and colour through three-tone gold plate and silver mix. ‘Flourish’ on the other hand introduces new statement pieces at a core price point, with its intricate filigree detailing, adding a new mix of profiles to another bestselling range.
Kit Heath co-founder and creative director, Katie Nickell, shares: “Riding high from a successful 2017, we have kept our focus on what works for our brand — strong core silver jewellery, covering everything from accessible gifting to statement designs. Our SS18 range is Kit Heath classic beauty, quality and timeless sterling silver at it’s very best.”