Luxury jewellery retailer, Rox, has officially opened the doors to a boutique in Liverpool.

Rox has invested £1 million in a new 1,600 sq ft boutique, located at Peter’s Lane in Liverpool One.

The store, which has generated 12 new jobs in the city, is the independent jeweller’s sixth boutique.


At the Liverpool boutique shoppers will find Rox’s own range of diamond jewellery, silver and luxury goods and Hublot, the luxury Swiss watchmaking brand, is the retailer’s exclusive watch brand for Liverpool.

In line with the brand’s ethos of ‘Diamonds & Thrills’, the new luxury boutique combines high specification fixtures and finishes and a chic, contemporary layout to create an inspirational shopping environment for its clients.

It will also deliver the signature Rox shopping experience with its unique and private shopping lounge known as the ‘Thrill Room’ with  its own Moët & Chandon champagne bar and luxurious shopping salon. Rox pioneered this in-store shopping concept over 10 years ago to ensure it was able to deliver a memorable and personalised experience for all of its customers.

Commenting on the launch, managing director of Rox, Kyron Keogh, remarks: “We are proud to present this new ROX boutique in one of the UK’s most vibrant luxury retail destinations.  The store brings the ROX brand to life in an exciting way and demonstrates our commitment to investing the luxury jewellery sector.  Delivering an extra-ordinary customer experience is at the forefront of everything we do along and we look forward to showcasing our ROX approach to shoppers in Liverpool.”

ROX is now gearing up to host a glittering launch party in December to officially mark its launch and shoppers keeping an eye on the retailer’s social media channels will be the first to find out how they can win tickets to this VIP event.

Director, Asset Management, Grosvenor Europe, Alison Clegg, adds: “The launch of Rox at Liverpool One is a prime example of the cutting edge retailers we are focused on securing to maintain our position as one of the leading retail and leisure destinations in the UK.  The brand is the perfect for Peter’s Lane and we are confident their new boutique will excite visitors to Liverpool One.”