Italian fine jewellery brand Fope has officially opened the doors to its first London flagship in partnership with the Watches of Switzerland Group.

Showcasing the importance of the UK market to the brand, Fope has opened a debut standalone store, which is only the company’s second boutique worldwide.

Located next to Watches of Switzerland-owned Mappin & Webb on Old Bond Street, the Fope flagship brings the brand to life in a unique environment.


The interior of the Bond Street store has been designed by renowned Italian architect Flavio Albanese and his Asastudio and it features all the elements of Fopes brand identity.

As such, the store features subtle elegance and soft tones of green, representing Fope’s distinctive brand colour palette.

To mark the new store, Fope has created some unique creations, including a striking diamond encrusted necklace, which can be seen on Professional Jeweller’s Instagram.

Take a look at the London flagship here: