Flawless Jewellery, a family-run jewellers based in Kent, has lent its support to a British para-triathlon champion, who is about to pursue a snowboarding dream.
The high-end retailer heard about 24-year-old Cassie Cava’s search for a sponsor to assist in getting her to the para-snowboard World Championships in Canada as part of the British team and, after meeting her in person, they were immediately inspired to provide support.
As part of their sponsorship Flawless have collaborated with Cassie, transferring their design skills and artistic flair to custom wrap her racing snowboard and prosthetic leg socket to match.
They have taken one of their own original engraving designs – a cherry blossom that can be found on pieces of their handmade jewellery – altering it to create a fun and modern snowboard design.
They also have further projects planned together such as creating Cassie X Flawless key rings to sell and auction in order to help raise money for charity and to support her next snowboarding season.
Robert Bicknell, owner of Flawless Jewellery, and a 30-year veteran of the trade, operates two boutiques, one in Chislehurst and one in Westerham, both with in-house workshops that produce high-end jewellery. He has been involved in glamming up Cassie’s leg socket by first spray-painting it Rose Gold.
His stepdaughter and Chislehurst shop manager, Kaylie, is the one behind Cassie’s cherry blossom snowboard. She said: “It’s very exciting for us to be sponsoring Cassie and trying out something that we’ve never done before. We wanted to give Cassie a board that’s pretty and feminine and embodies what we’re about, but that keeps to traditional snowboard styles.”
Cassie was born with clubfeet, but had always been encouraged to do as much sport as she could. She then broke her right foot six years ago but unfortunately reconstruction surgery was not as successful as hoped.
After years of painful hospital appointments and suffering, she made the life-changing decision to have her foot amputated in October 2014. Incredibly, only three months after the surgery Cassie was already up and running on her new prosthetic leg and took part in her first ever relay triathlon for The Arctic One Foundation in June 2015, which was a huge success.
As well as competing as a para-athlete, she then took up snowboarding and is on the GB Para-Snowboard Team, where she is preparing for the World Championships in Canada and Paralympic Test Event in Pyeongchang next winter. It’s a crucial season for development prior to the 2018 Winter Paralympics in Pyeongchang.