Links of London and Folli Follie showcase A/W at CMJ event in August.

By Deepa Narwani

The Folli Follie Group, which includes British jewellery brand Links of London and global accessories brand Folli Follie, has become an approved supplier to the Company of Master Jewellers (CMJ) and the brands will launch their autumn/winter 2012 collections exclusively at the CMJ Autumn Trade Event in August.


Folli Follie cheif executive officer George Koutsolioutsos, said: “Folli Follie Group have decided to join CMJ as they see huge potential to develop the brands through the wholesale channel and CMJ members. They will be showcasing their autumn/winter collections at the CMJ Trade event and will be looking to open new doors with CMJ members.”

CMJ chief executive Willie Hamilton added: “We see this as a major opportunity for Links of London, Folli Follie and the CMJ to work in close partnership. We are delighted that CMJ retailers will be the first in the UK to see Links of London’s new autumn/winter 2012 collection along with Folli Follie’s new jewellery, watch and accessory collections. This follows in the footsteps of many major brands that are now launching collections in the UK at our CMJ Trade Events.”

The CMJ trade event will take place in Birmingham from August 12 to13