Fashion brand Folli Follie has unveiled its Santorini Flower collection. The santorini flower motif is a nod to the brand’s Greek heritage. Petals inspired by flowing rays of sunlight take centre stage in the new range of jewels which encompass rose gold hues, pearls and crystal stones. Pieces include necklaces, bracelets, stacking rings, statement earrings and watches.

Fashion lifestyle brand Folli Follie has opened the doors to a new concept store located on Regent Street.

The new store introduces a fresh and interactive new concept, which aligns with the brand’s aesthetic. Conveying light and vitality, the Regent Street Folli Follie concept store portrays four new design elements: the sea of flowers, the aquarium showcase, the fantasy wall and the diamond cloud.

These key design focuses create a unique shopping environment for the fashion conscious women. The interior comprises statement graphics, luxurious marble flooring, rose gold furnishings, mirrored and transparent surfaces.


“We are extremely proud to see our vision for the Folli Follie brand come to life,” saus FF Group founder and vice president Mrs Ketty Koutsolioutsos. “The Folli Follie concept store is built upon the idea of interactivity and expressive inspiration with an elegant and fresh new look.”

She continues: “The Folli Follie concept store is part of our global brand strategy, with new store openings taking place in premium locations in all fashion epic enters. The world is about to experience the Folli Follie dream.”

The new concept store has also launched in other fashion destinations all over the world including Hong Kong, Tokyo, Beijing and Athens.