A York jeweller has reported that its footfall is up by as much as 50% since it began installing a new floral window display for each season of the year.
Bradley’s Jewellers of York began using floral window displays to mark the seasons in April of this year with a spring installation.
The business is reporting a doubling of footfall from April to September 2021 in comparison to the same period in 2019 due to investment in spring- and autumn-themed floral displays that surround its 500-year-old boutique.
In September, Bradley’s Jewellers unveiled the autumn edition of its exterior displays, working with the same local team of horticulturalists it did on the first display.
Owner, Kay Bradley, said: “Our store is based in a historic, Grade II Listed building and we only have one small window at street level.
“We decided that decorating the exterior of our store was not only an ideal way to capture attention, but also a positive way to bring colour and happiness back to an area that has been severely impacted by COVID-19.
“My goal was to bring some joy and vibrancy to Low Petergate and highlight how resilient we are as a city, despite the decline in footfall and tourism.”
Bradley continued: “Thanks to the power of Instagram, we’ve seen an increase in social media mentions as visitors stop by the front of the store to take pictures.
“Although this has been a significant investment for our independent small business, I am confident that it has reaped rewards.
“Now is not the time to be timid on the High Street and we are taking every possible step to future-proof our boutique and ensure its continued success.”