Footfall decline deepens in November despite Black Friday sales


Footfall in November was down 1% on a year ago, a deepening of 0.9% fall in October.

According to the BRC-Springboard Footfall Monitor for November 2016, the month’s decline was just below the three-month average rate of -0.8%. Notably, footfall in shopping centres fell for the tenth consecutive month, with the 2.3% drop in November dragging the three-month average to -2.2% after having remained at -2.1% during the four consecutive months leading up to November.

Elsewhere, footfall in retail park locations fell 0.1% after growth in November of 1.1%, while high street footfall dropped for the third consecutive month, with the 0.7% fall being a further drop on the 0.4% fall in October. This is just behind the three-month average of -0.5%.

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“As we saw in the sales data, Black Friday did little to impact the overall monthly trend in footfall,” explains BRC chief executive, Helen Dickinson. “Whilst the event clearly attracted shoppers to stores, it was retailers’ online offerings who were the real winner, with shoppers for non-food items spending more than one in four pounds online, setting a new record for online share.”

Dickinson adds: “It’s clear that the browser is rapidly replacing the high street as the venue of choice to hunt down a bargain. With that trend set to continue, the role of physical stores – still an enormously important part of retail – is shifting and retailers are having to re-engineer and reinvent their real estate to work seamlessly with their digital presence.”

Tags : black fridayBRCfootfallHelen DickinsonSpringboard

The author Stacey Hailes

Editor, Professional Jeweller

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