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Footfall down across retail destinations as shoppers stay away from post-Christmas sales

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Retail intelligence experts Springboard has revealed that the post-Christmas shopping period saw footfall drop by an average of 4% from Boxing Day to New Years Day.

Following a lacklustre two weeks in the lead up to Christmas, retailers hoping for a bounce back in footfall to bricks and mortar stores and destinations post-Christmas we left disappointed as footfall declined on all but one day between December 26 and January 1.

It was the December 30 which saw footfall increase across all destinations by 11.1%, however this result is not to be misinterpreted, the rise is likely to be from the day falling on a Monday versus a Sunday in 2018, allowing longer trading hours for shoppers to make the most of the post-Christmas discounts.

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The most modest decline in footfall was on the December 27, which performed better than Boxing Day itself with a drop in footfall from December 27 2018 of just 2.3% versus -8.6% on Boxing Day.

Retail intelligence experts Springboard recognise that it is now the 27 and 28 December which are key shopping dates, where footfall on each of these days was +7% greater than on Boxing Day highlighting the continuing diminish in influence as a key trading day in the retail calendar.

Insights director at Springboard, Diane Wehrle, remarks: “Post 5pm on Boxing Day, footfall declined by less than over the 24 hours, suggesting that consumers are increasingly using Boxing Day primarily for leisure purposes, going out to eat or to the cinema, but possibly combining this with a visit to retail stores rather than shopping being the main focus of the trip.”

Tags : Christmas tradingpost-Christmas retailsalesSpringboard
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The author Stacey Hailes

Editor, Professional Jeweller

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