Italian fine jewellery brand Fope is opening the doors to its first London flagship in Bond Street this November as part of its 90th anniversary celebrations.

Fope’s flagship in London’s playground for the rich will be open to the public from the end of November. This is the brand’s second standalone store, with the first being in Venice, and it is being launched in partnership with the Watches of Switzerland Group.

The Watches of Switzerland Group has been successfully selling Fope jewellery in selected Mappin & Webb and Goldsmiths boutiques across the UK for several years.


Now the much-sought after brand and the UK biggest jeweller retail group will be joining forces to run a boutique on Old Bond Street.

The interior of the Bond Street store, which is due to open on November 17, has been designed by renowned Italian architect Flavio Albanese and his Asastudio and it features all the elements of Fopes brand identity.

As such, retailers and customers can expect sharp lines, subtle elegance and soft tones of green, representing Fope’s distinctive brand colour palette.

The store opening forms mark of the brand’s 90th anniversary celebrations.

Read all about the brand’s rich history in our exclusive interview with the CEO.