Italian jewellery brand says 2012 is continuing positive trend.

Sales at Fope were up 10% year on year in 2011 despite what the Italian jewellery brand called “a difficult year for the jewellery sector”.

Fope chief executive Diego Nardin said that the first few months of 2012 have delivered positive results for the brand and that it is on track to hit forecasts for the year.


The majority of Fope’s business is led by international sales, with just 30% of sales being made in its domestic market of Italy.

A major success for the brand over the past year, according to Nardin, has been its Twin collection which uses a special palladium-silver alloy that it brands as Silverfope. It also said that designs with coloured stones and gold details have been popular.

Looking forward to the coming months, Nardin said that Fope will focus on building up consumer awareness of the brand through targeted social media campaigns using platforms such as Twitter, Facebook and Pinterest.