Fope teams with Aurum for first UK boutique


Brand chooses Black Friday for opening in Brent Cross centre.

Fope is set to open its first UK boutique this week, located in the Brent Cross shopping centre in North West London.

The luxury Italian jewellery brand, known for its chain jewellery and Flex’It bracelets, will open the space in partnership with Aurum Group, which sells Fope jewellery through its Goldsmiths and Mappin & Webb stores.

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The shop will open on Friday November 28, with Fope marketing director and fourth generation of the family business Guilia Cazzola attending. It is the first Fope branded area within the Goldsmiths Brent Cross showroom and Aurum reports that is it proud to have partnered with the brand on such an exciting project.

Fope has described the opening as a "step forward in the positioning of the brand" in the British market. The first in-store boutique will provide the brand with space to showcase new collections, launch new designs and test them out with consumers. 

Fope is planning a large scale push for its jewellery collections in 2015, with the launch of a new communication campaign in March, a fresh stand in a new location at Baselworld and further global boutique openings.

Tags : aurum groupbrent crossfopefope boutique uknew jewellery boutique
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