Award-winning Italian fine jewellery brand Fope will be opening a flagship boutique on Bond Street later this year.

The new boutique, which will be located in Old Bond Street at the corner of Piccadilly, is the brand’s second flagship in the world.

The UK is an extremely important market for Fope, with the brand now stocked in over 100 doors nationwide.


Last year, UK sales represented 20% of Fope’s overall turnover.

It is therefore little wonder the brand wanted to open a branded boutique in the country’s most prestigious street.

Chief executive officer at Fope, Diego Nardin, shares: “To our great satisfaction, our boutique in London will open by the end of the year. This boutique, the second after the opening in Venice, will give new strength to the brand awareness strategy pursued by Fope.

“An important and ambitious project, on which we have been working for a long time, is now being developed in the best possible way.”

The new opening is consistent with the company’s strategy of commercial consolidation in the areas considered most strategic in terms of growth potential.

It follows the opening of the Venice store in Piazza San Marco, carrying forward the strengthening of the distribution strategy and visibility of the Fope brand.