The De Beers Group of Companies’ diamond jewellery brand Forevermark has secured a new retail partner, which will see the brand enter Wolverhampton and Birmingham.
Rudell the Jewellers will now sell Forevermark’s diamond jewellery pieces in its Wolverhampton and Birmingham boutiques.
Rudell the Jeweller managing director, Jon Weston, says: “ I’m extremely excited to partner with Forevermark, the exclusivity is greatly appealing to Rudells. I believe Forevermark practices echo our own ethology of business. Responsibly sourced ranges are hugely important to us and it’s great to hear the positive differences made within the source communities. The diamond assessment process is greatly impressive, the unique inscription is reassuring to us and our clients, promising only the very best top 1% finished goods are selected for the programme. I look forward to working with and sharing great results with the Forevermark team.”
Forevermark diamonds are now available in 2,144 doors in 25 markets.
Ben Umbers from Forevermark UK and Ireland comments: “I am thrilled to announce our new partnership with Rudell the Jewellers. We are delighted to partner with Rudells going into what will be its 80th year. Jon and his team are some of the leading innovators in the retail industry with vast knowledge and experience. We truly believe Forevermark and Rudells vision are aligned with our three standing principles in supplying the worlds most beautiful, rare and responsibly sourced diamonds. They will also be stocking our exclusive Black Label range which launched last year.”