The De Beers Group of Companies’ diamond jewellery brand Forevermark has secured three new accounts in the UK & Ireland.

Forevermark has partnered with UK based Green + Benz in Chesterfield and Johnson Jewellers in Nuneaton. The brand has also secured its first stockist in Ireland – Matthew Stephens Jewellers.

Green + Benz managing director, Helen Dimmick, says that she has been blown away by the brilliance and performance of the brand’s Black Label diamonds, which offers new standards of beauty for fance shape diamonds.


“I am absolutely thrilled to be working in partnership with Forevermark to bring the most beautiful, rare and responsibly sourced diamonds to our customers at Green + Benz,” Dimmick explains. “For me personally, the search has always been for perfection in everything we do and stand for, and this has now been enhanced by stocking the Forevermark collection.”

Johnsons Jewellers director Libby Johnson has been working with Forevermark country manager, Lisa Levinson, to select a range of “stunning diamond rings” to showcase in store.

Johnson remarks: “The appeal of having a unique story to tell the customer about the inscription of the diamonds and being able to trace the diamond back to its origin was the attraction of the word renowned brand.”

Forevermark is pleased to extend its presence into Limerick, Ireland, through the partnership with Matthew Stephens.

Forevermark diamonds are now available in more than 1,995 doors in 38 countries.

The brand’s country manager, Lisa Levinson, says: “Matthew Stephens is an esteemed high-end jeweller with great knowledge of diamonds; Matthew Ryan and his team have created a destination store for consumers from all over the country. Ireland is a promising market with great potential for Forevermark. This is a great milestone for Forevermark.”