De Beers and Forevermark staple Jonathan Kendall has announced plans to retire at the end of the year.

He has been with De Beers for 20 years and currently holds the dual role of head of De Beers Group industry services and head of Forevermark operations.

There was no update on who is set to take over from Kendall at the time of writing.


De Beers revealed that some of his key achievements at the company included: modernising its approach to building stronger relationships with clients; launching the original Forevermark programme in 2005; and undertaking major marketing campaigns to support De Beers Group’s global leadership position.

He also oversaw the building of two globally recognised diamond laboratories in Antwerp and Surat.

Stephen Lussier, executive vice president, consumer and brands, said: “Jonnie has made a significant contribution both to De Beers and to the wider diamond industry over the past two decades and is highly regarded by colleagues and clients alike.

“His leadership and dedication to always acting in the best interests of the diamond industry in underpinning consumer desire for, and trust in, diamonds, will leave a lasting legacy.

“On behalf of everyone at De Beers, I extend my deepest appreciation to Jonnie and wish him all the very best for this next chapter.”