Former head of design and product development at Gecko, Victoria Leyshon, has launched a new children’s jewellery brand called Little Star.
Leyshon has over 20 years experience designing market leading children’s jewellery but this is the very first time the designer has embarked on creating her very own brand.
The designer has developed the new children’s brand alongside founder and commercial director Rob Walker, who has over 15 years of experience in the fashion industry.
Little Star founder and creative director, Leyshon, comments: “There is a gap in the market for a new modern sophisticated approach to children’s jewellery that reaches out to both traditional gift jewellery and modern fashion customers.
“We have the experience, skill set, resources and drive to deliver a market leading brand.”
The Little Star collection mixes both children and adult pieces. The debut range has over 50 styles including expandable silver baby bangles, bridesmaids and pageboy gifts, christening and charm bracelets, necklaces, jewellery for welcoming new babies into the world and special pieces to celebrate the special bond between parents and a child.
Signature styles include crosses, hearts, pearls and as expected from the title – little stars.
“I am acutely aware of what it takes to create not only the beautifully designed jewellery, but also the entire brand concept to support it,” explains Leyshon. “Designing Little Star has given me the opportunity for the first time to deliver my own brand and it is one on which I have brought love and care to from the first detail to the last.
She continues: “Little Star aims to breathe new life and give new direction to the children’s jewellery market by elevating the product and brand asethetic to new levels. We aim to cross jewellery and fashion markets to deliver a modern, sophisticated new concept that mixes keen commercial awareness with a sense of aspiration.”
The Little Star launch will be supported with PR and social media with imagery from leading children’s fashion photographer Emma Tunbridge.