The biannual Professional Jeweller Ultimate Buyers’ Guide, every February and September, is set to make its return at the start of 2021, providing a unique opportunity for suppliers and brands to market their upcoming collections to the industry. 

The initiative, which will be published in the February edition of Professional Jeweller and carried online during a special ‘Innovation Week’, builds on the hugely popular September version of the Buyers’ Guide and Innovation Week.

The February Buyers’ Guide will cover the hottest products in the upcoming SS21 collections, and then in September will cover new products and innovations for AW21, as well as interviews with the biggest names in the industry released daily.


With lockdowns and social restrictions reducing the industry’s movements this year, Professional Jeweller’s Ultimate Buyers’ Guide was welcomed by the industry last September.

In 2021, with the continued absence of large, in-person events on the industry calendar, Professional Jeweller will give jewellery suppliers a dedicated platform to launch new collections and initiatives to retailers across the UK.

To get involved and learn more about the unique editorial, social media and marketing opportunities that exist around this initiative, please contact PJ commercial manager Anne-Marie Judge at