Fortis and Rolf Sachs unveil icy art watch


Brand unveils its Frisson timepiece ahead of its 100th anniversary.

Fortis has teamed up with German artist Rolf Sachs to create its third collaborative timepiece together – the Frisson – as it looks ahead to celebrating its 100th anniversary as a watch brand.

The Frisson – a French word that means shiver or chill – is a limited edition timepiece that boasts a brushed steel base, transparent silicon strap and luminous coated hands.

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Its mineral glass has had a special treatment that creates an icy-looking appearance to the face. The watch can be ‘cleared’ by simply breathing on the timepiece to reveal the time. It then reverts back to its half-covered appearance.

Sachs said of the design: “‘I wanted the Frisson watch to have an intriguing quality, something different. I used hand written numerals instead of the typically bold graphics, which often have a sterile touch. Frosting the glass face gives a surprising element, resembling the condensation of an iced vodka glass, just out of the freezer.

“The wearer is encouraged to physically touch and interact with the glass as wiping their wet finger over or breathing upon the frosted glass will bring total clarity.”

Only 999 Frisson timepieces will be available worldwide. The brand has previously created a number of special edition timepieces with various artists, whom Fortis says approach the brand “knowing that Fortis is a watch company very open minded to creating never before seen watches and to think outside of the box”.

The previous design created by Sachs for Fortis was the IQ watch which depicts its numbers as mathematical equations drawn on a chalkboard-style dial.


Tags : ArtFortisfrissonfrisson watchlimited editionrolf sachswatch design
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