Forum Jewellers in Broadstone in Dorset has revealed plans to offer free proposal rings as part of a new Valentine’s Day promotion this year.
It believes that even though customers may browse jewellery online in order to narrow down their search, they like to make their final decision in the store.
This is especially true for men buying engagement rings, Forum claimed, as seeing it in person can give a better impression of size and overall look.
With stores closed to the public at the moment and for the foreseeable future, the jeweller believes it has come up with a solution.
Now customers who register at the Forum website can now receive a free proposal ring. The silver rings are set with cubic zirconias and are worth around £40, Forum revealed.
On top of this the couple will receive a 10% discount voucher to spend on the actual engagement ring, which they can select in-store once the shop reopens.
Couples can also expect free ring resizing of the proposal ring to keep as a memento, as well as a goody bag with prosecco.
Helen Molloy, Forum director, explained: “We wanted to offer men, in particular, an option if they were worried about buying an engagement ring online but wanted to make the most of Valentine’s Day to pop the question.
“We’ve had to react pretty quickly as obviously we were hoping to be open and to capitalise on one of our busiest days of the year.
“We’ve put together an integrated marketing campaign, including changing our scheduled radio ads to reflect the offer.
“Although it might seem a risk giving away free proposal rings, we were fortunate enough to have a sample box of rings which has meant no additional outlay for us.”