Four in 10 British women are secretly expecting a Christmas proposal this year, meaning there is a huge opportunity for jewellers in the bridal jewellery market this month.
A survey of 2,000 Brits by national jewellery retailer Beaverbrooks, revealed that almost half of the nations women are hoping their other half will pop the question on December 25.
With an estimated 789,775 proposals due to take place this Christmas, jewellers selling engagement rings are in a strong position to sell bridal jewellery alongside gifts during the lucrative trading period.
The pressure is on however for jewellers to help men get it right, as 29% surveyed admitted that their partner knowing exactly what type of engagement ring they wanted was an important detail of a perfect proposal.
Almost half of the women polled said they would be happy for their partner to choose a ring without them seeing it beforehand, but think that a man should fork out at least £1,000 on the ring.
A quarter of women surveys said they would want a ring that is unique and different, while a functional one in 10 preferred something practical that suited their job.
Lorna Haddon, head of diamonds and jewellery at Beaverbrooks, says: “The festive season is often billed as a time of love and romance, so its no surprise to hear many women are secretly hoping for a Christmas Day proposal.
“Our research shows just how important it is for couples to get the details of a Christmas proposal right. Choosing an engagement ring is an important part of any proposal after all its a piece of jewellery that will be worn forever.”
To help consumers pick out the perfect engagement ring, Beaverbrooks has created an engagement ring quiz which can help partners pick out the perfect style.
In addition, anyone completing the quiz before December 19 will be in with a chance of winning £1,500 towards their chosen engagement ring.