High street jewellery retailer Fraser Hart has appointed creative agency ODD to drive its strategic brand development.

The jewellery chain, which has 42 stores throughout the country, has tasked ODD with the development of repositioning the Fraser Hart brand.

ODD has already begun work on a series of above-the-line campaigns, that will seek to raise brand awareness and drive store footfall – the first of which appeared at Christmas and will soon be followed by a diamond campaign in spring.


The appointment comes as Fraser Hart continues to consolidate and grow its position in the diamond and watch sectors.

Jeff Jones, head of marketing, Fraser Hart comments: “ Having just celebrated our 80th Christmas, we look forward to continuing to serve our existing customers as well as introducing Fraser Hart to those new customers who are yet to discover the brand.  We are delighted to be working with ODD who have displayed a strong understanding of what we want to achieve and we look forward to continuing our  new journey together.”