Mobile Buyer Guide app offers visitors an interactive exhibitor guide.

Visitors and exhibitors of UBM Asia’s Hong Kong Jewellery and Gem Fair 2014 will be able to optimise their attendance by using the free Mobile Buyer Guide app, presented by the show’s official trade portal JewelleryNetAsia.

The app, which is sponsored by the Antwerp World Diamond Council, was first launched at the Hong Kong event in 2013, providing visitors with an interactive exhibitor list, dynamic floor plans and the option of a personalised fair schedule.


Director of eBusiness UBM Asia, Jerome Hainz, explains: “The Mobile Buyer Guide has proved to be a great support to show visitors. Users really appreciate the option to create their personal fair schedule with exhibitors and events they do not want to miss. We concentrated on popular functions and optimized the app’s offline and online functionalities, so that also international attendees can benefit without incurring roaming costs.”

The app is available to download now in time for the Hong Kong Jewellery and Gem Fair 2014, which kicks off on June 19.