B2B platform and sales service Retaissance gives brands the tools to take their operation global.
Here the platform’s founder, Cathie Osborne, answers some frequently asked questions.
WHAT DO WE DO?
Retaissance is a leading fashion and lifestyle agency that is committed to promoting and supporting only the best independent fashion, jewellery and design brands.
We offer the retail jeweller, an opportunity expand their current portfolio by adding premium products as an online-only option, enabling multi-channel retail with no cost implications and 25% of RRP as additional revenue with no upfront costs or associated risks.
WHY DO WE DO IT?
Every jewellery retailer should seek to strengthen and differentiate its brands through unique, distinctive and global designs to really consolidate the next generation of consumers.
More and more jewellers are focusing on a curated jewellery portfolio of well-known luxury brands as well as up-and-coming designers that are sold in the top stores globally.
Known as vertical brand extensions or line extensions, these allow a retailer to introduce fresh jewellery brands with a large fanbase of followers.
According to the McKinsey survey, two thirds of luxury consumers say they engage in online research prior to an in-store purchase. Digital sales in jewellery are expected to plateau at +29% following the pandemic.
Retailers will need to attract footfall and compete with online offerings.
With digital and physical channels strategically integrated, retailers can develop new revenue streams, decrease customer friction, improve customer retention and gain access to better data to drive more effective business decisions.
All of the following services for jewellery retailers which meet the selection criteria and are chosen for inclusion on the retaissance.agency platform. A commission of 25% (+VAT) is collected by the retailer on all sales made.
We globally brand scout for premium brands with excellent products and optimum social media followers. From this selection we then curate a strong independent portfolio sold in the most premium stores and boutiques around the world.
The Retaissance team works directly with retailers to understand your exact criteria as we search our database of 75 brands to find those that fit your criteria.
HOW DOES IT WORK?
PRESS & PR
Our in-house PR team promotes all member brands through our extensive press and media relationships.
IN HOUSE CREATIVE CONTENT
Our studio team produces regular bespoke content to promote our member brands.
HOW MUCH CAN I SELL?
Individual sales performance examples pre-pandemic: an independent jewellery brand on a UK premium multi-brand marketplace sold 4,798 units totalling £354,306. Actual figures (March 2019-April 2020).
Do you purchase items wholesale or take them on consignment?
Neither. Retaissance operates on an agency basis whereby you retain ownership of your goods and receive the full benefit of any sales made – you receive the retail price of any sales, less a 25% commission.
We believe this offers the simplest and best way for independent brands to showcase and sell their collections.
Can trade buyers contact to arrange a wholesale a brand after seeing it sell through well?
Yes. We encourage press and industry buyers to get in touch to enquire about distribution or feature pieces in the press. Although we love to sell our products in store and online, Retaissance is also about showcasing design talent and getting contemporary brands noticed.
Do I need to provide product photography?
No. High quality, professional product shots on a white background will be provided to upload, and we also strongly recommend additional lifestyle or model shots of the pieces are utilised.