Frost of London exits Bond Street as it acquires larger retail space around the corner


Luxury jewellery retailer Frost of London is moving out of London’s Bond Street as it has acquired a six-storey property around the corner on Brook Street, Mayfair.

This relocation and retail expansion comes after ten successful years on New Bond Street.

While the move it just around the corner, its raises the bar for the jeweller with a 50% increase in retail space set across six floors.

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The new store will house designated floors for Franck Muller, Djula, a collection of cherry picked fine jewellery brands and bespoke services, watches brands, and a lavish private dining room to entertain customers.

Brands have been refined for the move, with Frost of London revealing the Brook Street Boutique will house fine Jewellery courtesy of Akillis, Alessa, Davidor, de Grisogono, dinh van, Djula, Faberge, Fope, Fred, Pippo Perez, Roberto Coin, Shamballa Jewels, Shay Fine Jewelery in addition to in-house designs where diamonds and precious stones are at the forefront.

Watch brands will include Arnold & Son, Backes & Strauss, and Bell & Ross.

The new store is expected to open next month.

Tags : Bond StreetFrost of London

The author Stacey Hailes

Editor, Professional Jeweller

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