Frost of London has announced plans to commemorate the completion of its store with a red carpet event in partnership with fine jewellery brand Jacob & Co.

Named, the Frost of London Evolution Party, the evening will take place on Thurs November 26.

The evening is exclusively for Frost of London customer’s and will see Jacob & Co showcase one-off jewellery pieces and its masterpiece Astronomia Tourbillion for one night only.


Award winning artist Ella Eyre will officially cut the ribbon and perform a live acoustic set before Rudimental’s Tour DJ Maxx keeps the party going into the late hours.

Guests will quench their thirst at the Lansons Tsarine champagne bar before devouring canapés courtesy of Parisian restaurant Aubaine. The main bar provided by Member’s Club Tape will present a selection of delectable cocktails with spirits provided by ROK, while ladies will be able to try their luck with the pop up roulette courtesy of Maxims Casino Club.

Luxury jeweller Frost of London stocks fine jewellery brands including Messika, Theo Fennell, Roberto Coin and more. The three founders pride themselves on taking the customer experience to another level at its boutique on New Bond Street.