Ana de Armas Stars in The Natural Diamond Council’s First Ever Celebrity Campaign

Actress Ana de Armas has been selected for a second year as a global ambassador for the Natural Diamond Council (NDC).

Marking the occasion, she will help promote a new upcoming diamond jewellery collection for the NDC.

The organisation announced that de Armas had signed on for another year of partnership and will star in the NDC’s next global ‘For Moments Like No Other’ advertising campaign.


Ana de Armas, whose breakout role was in 2019’s Knives Out with Daniel Craig, is set to star opposite the actor again in the next James Bond film, No Time to Die.

For the NDC’s new collection she will don 11 diamond jewellery pieces.

It will be the NDC’s first-ever diamond jewellery collection designed by Brooklyn-based jewellery designer, Malyia McNaughton, a participant in the NDC’s US-based ‘Emerging Designers Diamond Initiative’ with Lorraine Schwartz.

David Kellie, CEO of the Natural Diamond Council, said: “We’re looking forward to sharing our new campaign with the industry.

“We believe that it will perfectly reflect the optimistic mood of consumers for the and Holiday season.

“It’s been a pleasure working with Malyia to design the jewellery collection for the campaign and we believe that this too reflects a more confident and exciting interpretation for natural diamond jewellery.”

View images of the collection below: